Email newsletters and direct email marketing has been around for years but there has never been a better time to start leveraging some of the amazing features and information that direct email marketing via regular email newsletters can provide.
We have all received an email newsletter in our inbox at some point in time, some of them good, some of them not so good. One thing that is for sure though, is that you instantly know what emails engage you and the ones that go straight into the junk folder. The reason? Good design!
The Current Problem With Sending Bad Email Newsletters
Most businesses collect their customers emails in one form or another and have them stored somewhere convenient, ready for when they need to send some information to their customers. In the past is that you usually have to create an email in your mail client and then add all the addresses to the CC field to send the mail out.
Problem with this is potential issues around spam, the inability to setup proper links and add high resolution images and artwork, not to mention the very average text formatting resulting in a less than appealing email for the customer and in the end you don’t really know who received it, who looked at it and whether there was any value or return on your investment.
Email newsletters average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.
Epsilon Email Institute
Finding a better solution to send your email newsletters is vital. Some help to avoid spam issue resulting in lost or banned emails that the customer never gets to see, others involve the legalities around customers being able to unsubscribe when they no longer want to receive your correspondence.
A major benefit is the ability for your email database to effectively look after itself. We can include subscribe boxes and popups to your website encouraging your visitors to subscribe and when people wish to unsubscribe, they can do this very easily without the need for you to be continuously monitoring, adding & removing subscribers from your database.
Sending large quantities of email also uses up a lot of bandwidth and often results in increased hosting cost if you continue to exceed the limits of your current email system
. Moving to a dedication email platform like this is highly recommended.
The Solution To Sending Great Email Newsletters
With the large amount of email everyone receives these days, you need to make sure your emails stand out and engage your customers, so how do we do this then? Glad you asked.
1. We will build you a custom email newsletter template that you can use for all of your direct email marketing and email newsletters. Once the template is built, you can use this however often you would like to send out your emails. We will build your email template to suit your exact requirements and can even build multiple versions for a range of different purposes.
2. Once we have built that, we will setup your very own email database account and upload all of your customer contacts. Once we have this sorted, we just need your content, whether this is a seasonal promotion, a new range of products or just recent news and information to create your new email campaign.
3. After we have built your template, setup your database and created your campaign, your email newsletter is ready to send. After your campaign has been sent we will provide you with a detailed report outlining all of the data from your campaign, you can see how many people have opened it, what they have clicked on, what pages they landed on, and much much more.
Talk to us today to see how we can help with direct email marketing through customised email newsletters so you can start engaging with your customers on a more regular basis to maximise sales, create & reward loyalty and measure your results for better campaigns in the future.