22 May How to manage access to your Google Ads account
J ust the thought of diving into online advertising is enough to make some people switch off or feel like they are way in over their heads. So when someone is asking you to provide 3rd party access to your Google Ads account, the first thing you think is how do i do that?
Well its really not that difficult and its actually best that your ad campaigns are on your own Google account and not your marketing providers. I have heard a lot of stories about people who have spent years and thousands of dollars on ads and campaigns only to not have any of the data or information from their previous campaigns because the person running the ads were running them on their own account and not the clients.
When asked how much they were spending on their ads, they couldn’t tell me as they just got the monthly bill that included both the ad spend and the management fee. At 1080Design, we always separate the ad spend from the management costs for complete transparency and we always run the campaigns on your own account so that data, and historical information is and remains yours.
So basically, what we are trying to do here is connect your Google Ads account to the person who is going to be looking after your campaigns for you, the 2 main reasons for this are….
1. You keep the account, campaigns and all the data in your own account for as long as you control that account.
2. It means your marketer can log in to their own platform to control your campaigns, keeping your login details secure and safe and means you can control the access in the future and remove or add other people.
The video above explains how to manage access to your Google Ads account for 3rd parties and does require you to already have a current Google account, if you don’t have one, it is a very straight forward process to create one.
If you prefer written walk through instructions, you can find read how to manage access to your Google Ads account.
When you have a Google account, you actually automatically have access to a massive range of Google services such as Gmail and many more, and you can login to those other services with the same Google account login settings.
If it is all a bit too much and you require more help or don’t have a Google account and would like to set everything up from scratch and would prefer us to do all that for you, no problem at all. Just get in touch with us below and we can organise everything for you.