The GDPR refers to the European Union (EU) General Data Protection Regulation, which was passed in April 2016. All European countries have had the last two years to prepare for the changes, and become compliant with the regulations that will come into force on May 25th 2018.
With rising concerns over privacy and the exchange of personal data recently, the GDPR aims to protect an individual’s rights to privacy and enhance data protection online. The recent privacy and data sharing concerns around companies like Facebook has created an increasing distrust by consumers around the use and security of their personal data. The GDPR hopes to re-instate this trust by giving consumers complete control over their data.