What is SEO or Search Engine Optimisation?

Search Engine Optimisation or SEO as it is more commonly known is a subject that is often overlooked and 1080 Design are experts at it. We have been actively involved in SEO from the beginning because we understood early on that it is probably THE most important aspect to think about when building a website if you really want to drive traffic, and create leads.

Most people are worried about how the website looks, and don’t get me wrong, that’s very important too but whats the point in having a nice new website if nobody can find it. Because there are so many factors that determine page rank with Google, there is no silver bullet that will shoot you to the top of search listings organically, you can’t trick Google or just stuff keywords into content and expect it to work.

Google Adwords online advertising is one option that works great for some people in certain industries to generate leads and exposure, especially at the beginning of a project or product launch. Google Adwords is very measurable and it’s application in combination with good on-page organic search engine optimisation is a powerful marketing and lead generation tool to drive traffic to your website.

We certainly encourage the use of this as a lot of the search engine optimisation keyword research can be used to trigger Google ads.

Applying Search Engine Optimisation Effectively

Search engine optimisation is not generally something you do to a website, its something that should be a part of the build process, and integrated into the way the website content is created. The copywriting and content creation is created around the goals of the individual client or business and is something that should be considered as part of the search engine optimisation strategy as it sets the foundation of your overall online visibility and search rankings in the future.

That’s not to say we cant apply search engine optimisation to existing websites, it just means that more often than not, a lot of work has to be done again with rewriting the content with the SEO in mind. We come across a lot of cases where we have to redo a lot of work to get the SEO working effectively which is why it is really important to have this stuff sorted right at the beginning.

There are many facets to ensure your search engine optimisation is effective and we have spent years researching various techniques and understanding how it works which is why our clients often come up on the first page of Google. We can provide you with consultancy advice on how to create effective content for your blogs, news articles and online advertising campaigns through the lens of search engine optimisation.

Search engine optimisation consultancy & advice

Contact us today to discuss how we can help you with SEO consultancy & advice to improve the visibility of your website in search results. But don’t take our word for it, read our Google reviews to see what some of our happy clients have said about the results we achieved for them.

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